Our strategy is built on three key priorities

Innovate to drive adoption: We plan to translate our innovation into greater adoption by expanding design and form factors toward lifestyle-aligned and healthy-aging solutions, as well as connected platforms, to elevate user experience and enable a cohesive digital journey. In Asia, we aim to grow market share and profitability by first scaling our existing portfolio, then introducing tailored offerings that combine accessible products with more cost-efficient care models. AI and digitalization will be embedded across products and consumer journeys, leveraging Sonova’s leadership in AI-enabled hearing technology. In addition, we will further leverage R&D synergies between hearing aids and cochlear implants to accelerate our innovation roadmap. 

Succeed locally with multi-brand, multi-channel play: To maximize reach and minimize channel conflict, we will manage distribution market-by-market, with clearly differentiated brand roles and channels treated as distinct businesses with tailored value propositions. Our Retail business plans to further expand through geo-targeted acquisitions in strategic markets to build scale. We will further strengthen our competitive advantage as a vertically integrated hearingcare company. By deepening synergies between Wholesale and Retail, we will accelerate innovation, sharpen market activation, and extend consumer reach. 

Elevate service and operations: We will elevate customer service from a support function to a visible growth driver, with On Time, On Quality, and On Cost performance becoming a competitive differentiator to drive customer loyalty and market share. To boost operational efficiency, we will improve productivity through footprint optimization, streamlined processes, automation, and value engineering. Taken together, these customer-service and operational-excellence initiatives are expected to strengthen margins and build a more resilient, scalable platform. 

The global leader in hearing care

Our business spans hearing aids, cochlear implants, and hearing care services, enabling us to support people with hearing loss through innovative solutions and personalized care.

Hearing loss affects people in different ways and at different stages of life. As awareness grows and technology continues to advance, more people are seeking solutions that support communication, participation and overall well-being.

Through our hearing aid brands  Phonak, Unitron, and Hansaton , we offer a broad portfolio of solutions designed to meet diverse hearing needs and preferences. These solutions are supported by hearing care professionals and delivered through a range of service channels.

Our Audiological Care business complements these offerings with hearing care services, diagnostics and personalized support provided through one of the world’s largest hearing care networks.

For people with severe to profound hearing loss, cochlear implants can provide an effective treatment option. Through Advanced Bionics, we develop cochlear implant solutions that help children and adults connect to the world of sound, drawing on more than 30 years of expertise in cochlear implant technology.

Innovation starts with understanding customer needs

Innovation begins with understanding the needs, preferences and experiences of the people we serve. By listening closely to users, hearing care professionals and other stakeholders, we gain insights that help shape our products, services and care models.

We combine these insights with deep expertise in audiology and technology to develop solutions that address real-world challenges. This approach guides our innovation efforts across hearing aids, cochlear implants and hearing care services, helping more people connect, communicate and participate fully in everyday life.