Biography

Bernd Wagner (Born 1969, German citizen) joined Sonova Group in December 2025 as President, Asia-Pacific (excluding China). He brings more than 25 years of experience in the hearing care industry and extensive leadership experience across Asia and Europe.

During his career, Bernd held several senior leadership and general management roles in the hearing care industry, including serving as Managing Director and CEO of the hearing instruments business in India for a global hearing care company, where he was responsible for developing the business and expanding market access across the country. He later served as CEO of the company’s China organization, one of the largest hearing care businesses in the region, where he oversaw wholesale, retail, and e-commerce operations and led the organization through a period of business expansion and organizational transformation.

Bernd has extensive experience in multichannel strategy, distribution network development, digital business models, and building high-performing international teams. He has spent a significant part of his career in Asia and is experienced in scaling businesses in emerging markets and navigating diverse regulatory, reimbursement, and distribution environments across the Asia-Pacific region.

He holds a Master of Engineering in Biomedical/Medical Engineering from a German university of applied sciences.

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