Biography

Andreas Schmidlechner (Born 1964, Austrian citizen) joined Sonova Group in January 2018 as Managing Director Sonova Retail Germany. In 2023, he was appointed Vice President, Commercial Excellence and APAC/LATAM, and served as a member of Audiological Care’s Global Executive Committee. For the majority of 2025 he led our US Retail business before being appointed Chief Retail Excellence Officer. From 2005 to 2017, he led marketing, sales and business strategies at McDonald’s Austria, serving first as Marketing and Communications Director and then five years as Managing Director. Earlier in his career, Andreas led brand management and product innovation for Unilever’s brands, including Dove, across Europe and Latin America.

Andreas brings over 25 years of leadership experience with a proven track record in growing results and market shares across industries and geographies.

He holds a Business Administration Marketing and Strategy degree from University of Innsbruck, Austria.

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