Media - Sonova News Room
Sonova triple win at Cannes Corporate Media & TV Awards
Stäfa (Switzerland), October 14, 2016 – Sonova Holding AG, the world’s leading provider of hearing solutions, has won a total of three awards at the Cannes Corporate Media & TV Awards, a prestigious global festival for corporate films. The short film “Life without Limitations” about German junior soccer player Simon Ollert, won silver in two categories: “corporate video” and “fairs, shows, events, conference openers”. The short film describing multiple World Beard Champion Fritz Sendlhofer’s “Sound Memories” won silver in the “marketing communication – B2C” category.
The Sonova Group’s communications strategy is going from strength to strength as its emotionally powerful portraits-in-film of Simon Ollert and Fritz Sendlhofer pick up awards. The short film about Simon Ollert, “Life without Limitations”, which references the cover story about the young soccer player in Sonova’s most recent annual report (2015/16), has already won gold at the International Commercial Film Festival. In the 2015 Swiss Annual Report Rating, where Sonova was named “Rising Star of the Year”, the jury was especially impressed by the emotional components of the company’s annual report.
For as long as Simon Ollert can remember, he has dreamed of being a professional soccer player and the young man has relentlessly pursued this dream despite being born with profound hearing loss. Ollert, says his Phonak-brand Sonova hearing aids have given him far more than just better hearing and quality of life; they have spurred his ambitions. “The short film tells my story and shows just what you can achieve despite hearing loss. Collaborating with Sonova on the film’s production has cemented an already close bond with the company.”
Sounds are among the strongest triggers of memories. This observation is explored in the short film “Sound Memories”, made by Hansaton, a leading Austrian hearing services provider and Sonova Group brand. In the film, Hansaton customer and Phonak hearing aid wearer Fritz Sendlhofer, a multiple winner of the “World Beard and Mustache Championships” from Zell am See, Austria, takes a trip down memory lane, introducing viewers to some of his favorite sounds.
“We are delighted about our wins at the Cannes Corporate Media & TV Awards,” says Sarah Kreienbühl, GVP Corporate HRM & Communications at Sonova. “The awards indicate that our communications strategy is headed in the right direction. These short films give real-life examples of how Sonova’s innovative hearing solutions help people live a life without limitations. They give a human face to our company’s vision.”
Link to “Life without Limitations”: https://www.youtube.com/watch?v=XF5MFmtppFs
Link to “Sound Memories”: https://vimeo.com/146104152
About the festival
The Cannes Corporate Media & TV Awards annually honor the world’s finest corporate films, online media and TV documentaries, in one of the world’s most important film centers: Cannes, France. It is the only festival for corporate films taking place in Cannes, the city famously known for feature films and advertising productions. The Cannes Corporate Media & TV Awards are based in Vienna, Austria, and were founded in 2010 by Filmservice International. Since then the festival has constantly grown, becoming one of the top festivals for corporate films worldwide.
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