Media - Sonova News Room

Sonova branches out to amplify its hearing-aid sales success

Financial Times, 05/10/2016

The world’s biggest maker of hearing aids is taking a lesson from the eyewear industry, hoping a big expansion of its retail network will boost sales and acceptance of products most customers would rather not admit using.
Lukas Braunschweiler, chief executive of Sonova, said “bricks and mortar” shops would allow the Switzerland-based company to profit from providing more specialist services direct to customers.