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12/08/2019 | 15:26 CEST | Unitron

Unitron’s first fit strategy keeps the focus on client experience

Starting at a full target fit isn’t always what’s best for a new hearing instrument wearer.

Kitchener, Canada — Unitron’s Discover platform increases new wearer acceptance and satisfaction by starting with a hearing experience that naturally reintroduces fuller sound, allowing the wearer to adapt to better hearing at pace most comfortable to them.  

Age-related hearing loss generally happens gradually, over a period of many years. During this time, the brain adapts to not receiving, and processing, the same volume and variety of sounds. When a new wearer is fit with hearing instruments starting at full target, or optimal fit, sounds may seem overwhelming, or harsh to the wearer.  

“There’s an innate tension between wanting to give a person the best speech intelligibility and the reality of what they are ready to hear. Our central auditory systems rewire themselves to respond to the sound quality we’ve been used to hearing. We need to adapt to a hearing solution much in the same way we adapt to hearing loss. Luckily, since our auditory system is plastic, with hearing instruments we can regain the ability to receive, process and respond to sound within a matter of weeks.” explains Don Hayes, Director of Clinical Research.

Optimizing workflow with Unitron TrueFit™ fitting software

Set up is quicker too, allowing more time with patients and less time spent in fitting software. A new workflow in Unitron TrueFit software ensures all the necessary settings are configured properly for a starting point that will sound great.

That’s where our Automatic Adaptation Manager (AAM) comes in. AAM starts with the acoustic transparency that new hearing instrument wearers prefer, then automatically transitions to the industry standard fitting formula target for the greatest long-term benefit. This gradual transition allows the auditory system to receive, process, and accept sounds that have been missing for an amount of time. The process is seamless for both the hearing care professional and the client.

“This is a game-changer for the hearing care journey. When we partner with wearers to improve their hearing in a more natural, comfortable way, their acceptance and satisfaction increases,” says Douglas Baldwin, Senior Manager Global Learning and Development.

Products available on the Discover Platform

Products currently available on the Discover platform include two RIC (receiver-in-canal) hearing instruments: the MoxiTM Fit with a 312 battery and MoxiTM Jump R with a lithium-ion rechargeable battery. Both feature industry-leading connectivity that enables hands-free streaming of phone calls and digital media to both ears from any smartphone or mobile device1. All Discover products are backed by the FLEXTM experience.

1 Smartphones and traditional mobile phones with compatible Bluetooth connectivity.



About Unitron

Unitron is a hearing solution company that believes people should feel really good about the entire hearing care experience, start to finish. Providing an exceptional product is just the beginning. Our ingenious FLEX™ ecosystem is a collection of products, technologies, services and programs designed to make the experience of buying and wearing a hearing instrument feel easy and empowering, with a level of personalized care you simply can’t get anywhere else. Get ready to Love the experience. A member of the Sonova Group, Unitron was established in 1964 and now has a global footprint, delivering an exceptional experience in over 60 countries. For more information, visit