Lyric is an outstanding technological achievement; there is currently no other instrument on the market that can be worn for a comparable period. The battery is no bigger than a grain of rice, and the instrument's technical design means that it can easily withstand the extreme conditions in the ear canal, such as moisture and wax. It took several years for a group of audiologists, ENT specialists and engineers to develop the world's only 100% invisible hearing solution in collaboration with the University of San Francisco.
Mark Sanford confirms a remarkable phenomenon: "Nobody wants to wear a hearing instrument. That's why most people who have one won't talk about it, and they even attempt to conceal it behind their ears or under their hair." But, he adds, exactly the opposite happens with Lyric. "It's invisible – and that's precisely why wearers tell their friends about it. Look, I've got a hearing aid, but you can't see it!"
Sanford is convinced that Lyric is opening up new target groups for audiologists and hearing care professionals. "Thanks to Lyric, we're reaching customers who would never have considered a conventional hearing instrument," he notes. They include professionals for whom good hearing is important in everyday business situations such as meetings, phone calls or discussions with clients. Sanford also offers this solution to teenagers with active lifestyles as well as older people. For this client segment, stimulation of the ear throughout the day helps to counteract dementia. As soon as they wake up in the morning, they can hear. "Apart from the sound quality, the fact that Lyric is totally invisible to other people is enormously important to the wearers," Sanford explains. "Like contact lens users, Lyric wearers can forget that they are actually using an aid. They simply feel normal. And that's precisely what they are looking for." When selecting his staff, Sanford takes care to ensure that all his employees have excellent interpersonal skills and are highly motivated to help people improve their quality of life. "You can teach people a lot through training, but our employees must already come equipped with the right work ethic."
Sanford appeals to all hearing care professionals who have not yet added Lyric to their portfolio: "Have the courage to jump into the deep end of the pool, just don’t put your toe into it. Try it out!" He recalls the many people he has seen weep with joy when Lyric restored their ability to hear clearly and naturally: "We can change people's lives, and there's nothing more wonderful than that!"
* Individual replacement needs may vary. Duration of device battery life varies by patient and is subject to individual ear conditions. Individual patient needs may vary. Lyric is not appropriate for all patients. See a Lyric provider to determine if Lyric is right for you. Lyric is water resistant, not waterproof, and should not be completely submerged underwater.