The trust-based partnership with Unitron is also a boon to hearing aid wearers like 84-year-old Brunhilde Faross, who has just taken a seat in one of the fitting rooms. She was able to take away a trial device after her very first visit to the store, without having to make a decision straight away; Hörhaus offers Unitron’s Flex:trial service in all its branches. Faross has come to the store today for a check-up, so the audiologist uses Unitron’s “Log It All” program to retrieve all the data required to give the best advice possible. The software records how the retired business translator has been using the hearing aid, logging how long she has worn it and what hearing situations she has encountered on a day-to-day basis, for example. As the Hörhaus audiologist tells her: “Everybody has different needs. We want to recommend the technology that meets your requirements as precisely as possible.” Faross is enthusiastic: “A device that adapts to my needs is exactly what I’m after. If I had to put several hearing aids through their paces, it would be like at a wine-tasting; by the end, you can’t remember what you’ve tried.”
A device that adapts to my needs is exactly what I’m after. If I had to put several hearing aids through their paces, it would be like at a wine-tasting; by the end, you can’t remember what you’ve tried.
Brunhilde Faross, Unitron wearer
Günther Christoph, 78, a retired car bodywork technician, is sitting in another fitting booth. He too took a Flex:trial device home with him for testing right after his first visit – at no charge. “That was ideal for me,” says Christoph, thinking back. “I was quite bewildered at the time. I had experienced acute hearing loss and had never worn a hearing aid before.” By the second day with his Flex:trial hearing aid he had got so used to the device that he was able to rejoin his regular companions in the pub. The automatic operating mode of the North product platform, which was introduced in 2015, helped him to follow what his friends were saying – it precisely classifies the wearer’s surroundings into seven different acoustic environments, of which four place particular emphasis on conversational situations.
The Hörhaus customer shakes hands with Eberhard Schmidt as he leaves. Is he satisfied? “What clinched it for me straight away was the service and the technology, not to mention the good value,” says Christoph. Smiling, he adds: “And I have been more than satisfied with my experience.”