Media - Sonova News Room

A song for the Hear the World Foundation

The charitable Hear the World Foundation has its very own anthem: The song was composed by a Sonova employee and produced by the HitMill team led by top Swiss music producer Roman Camenzind, who has recently also committed to becoming an ambassador for Hear the World.

By supporting the Hear the World Foundation, Sonova is campaigning for equal opportunities and a better quality of life for people with hearing loss. With this in mind, programs have been set up to actively involve Sonova staff in the foundation’s work. One employee who has made a unique contribution is Martin Kirchberger, a research engineer based at the Sonova head office in Stäfa, Switzerland. In addition to his role at Sonova, Martin is a keen amateur musician and he composed a song for the Hear the World Foundation during nights and weekends.

The song’s catchy melody struck such a chord with employees at Sonova, so Hear the World Foundation asked successful Swiss music producer Roman Camenzind to lend his support. He was enthusiastic about the idea and, with the help of his HitMill production team, set about creating a stirring anthem about good hearing. The result is the Hear the World song, which is now available on iTunes and has a video that can be seen at All proceeds from song downloads will go to projects run by the Hear the World Foundation. From an idea born from the initiative of a single Sonova employee, a collective campaign has been created which is having a great impact.

Roman Camenzind and Pele Loriano from the HitMill team, and composer and singer Martin Kirchberger speak about their collaboration in the recording studio to produce the Hear the World Song.