Media - Sonova News Room
The 2017 Hear the World calendar – stars support good cause
Cindy Crawford, Linda Evangelista, Jake Bugg, and nine other international stars from the acting, music, and fashion world have posed for legendary musician Bryan Adams to raise awareness about the importance of good hearing and the consequences of hearing loss. All proceeds from the sale of the calendars will go to Sonova’s Hear the World Foundation, which is dedicated to helping people with hearing loss all over the world.
By supporting the charitable Hear the World Foundation, Sonova is campaigning for equal opportunities and a better quality of life for people with hearing loss. As a leading manufacturer of hearing care solutions, Sonova fosters social responsibility and contributes towards a world where everyone has the chance to enjoy good hearing. For instance, the Hear the World Foundation supports disadvantaged people with hearing loss around the world and gets involved in prevention. It focuses particularly on projects for children with hearing loss, to enable them to develop at the appropriate rate for their age. More than 100 famous ambassadors, including celebrities such as Plácido Domingo, Annie Lennox, Sting and Joss Stone, champion the Hear the World Foundation.
The limited-edition 2017 Hear the World calendar contains twelve black-and-white portraits of stars all featured in the signature Hear The World pose with one hand behind the ear: cover model Cindy Crawford, Star Wars’ actors Mads Mikkelsen and John Boyega, The Who frontman, Roger Daltrey, opera singer Juan Diego Flórez, singer-songwriter Jake Bugg, singer Eliot Sumner, and the top models Jeanne Damas, Linda Evangelista, Lottie Moss, Angela Lindvall, and Imogen Waterhouse.
Every month, a striking portrait draws attention to the importance of good hearing and the consequences of hearing loss. The proceeds from the sale of the calendars will be used to help particularly children with hearing loss in need of support all over the globe. This makes it the perfect holiday gift for anyone who wants to give something special and support a good cause.