{"id":372175,"date":"2026-04-01T12:17:44","date_gmt":"2026-04-01T12:17:44","guid":{"rendered":"http:\/\/www.sonova.com\/blog\/people\/andreas-schmidlechner\/"},"modified":"2026-08-07T14:12:53","modified_gmt":"2026-08-07T14:12:53","slug":"andreas-schmidlechner","status":"publish","type":"people","link":"https:\/\/www.sonova.com\/de\/people\/andreas-schmidlechner\/","title":{"rendered":"Andreas Schmidlechner"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Biografie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Andreas Schmidlechner (Geburtsjahr 1964, \u00f6sterreichischer Staatsb\u00fcrger) kam im Januar 2018 als Managing Director von Sonova Retail Germany zur Sonova-Gruppe. Im Jahr 2023 wurde er zum Vice President f\u00fcr Commercial Excellence und APAC\/LATAM ernannt und war Mitglied des Global Executive Committee von Audiological Care. Den gr\u00f6\u00dften Teil des Jahres 2025 leitete er unser US-Einzelhandelsgesch\u00e4ft, bevor er zum Chief Retail Excellence Officer ernannt wurde. Von 2005 bis 2017 leitete er die Bereiche Marketing, Vertrieb und Gesch\u00e4ftsstrategien bei McDonald\u2019s \u00d6sterreich, zun\u00e4chst als Marketing- und Kommunikationsdirektor und anschlie\u00dfend f\u00fcnf Jahre lang als Gesch\u00e4ftsf\u00fchrer. Zu Beginn seiner Karriere war Andreas f\u00fcr das Markenmanagement und die Produktinnovation der Unilever-Marken, darunter Dove, in Europa und Lateinamerika verantwortlich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andreas verf\u00fcgt \u00fcber mehr als 25 Jahre F\u00fchrungserfahrung und kann eine nachweisliche Erfolgsbilanz bei der Steigerung von Ergebnissen und Marktanteilen in verschiedenen Branchen und Regionen vorweisen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Er hat einen Abschluss in Betriebswirtschaftslehre mit den Schwerpunkten Marketing und Strategie von der Universit\u00e4t Innsbruck, \u00d6sterreich.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Externe Mandate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00f6rsennotierte Unternehmen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">n.v.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sonstige Mandate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\">n.v.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.sonova.com\/sites\/default\/files\/styles\/teaser_image\/public\/2026-07\/BerndWagner.jpg?itok=XD5XNcfk\" alt=\"Bernd Wagner\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">President, Asia Pacific Region (excluding China)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bernd Wagner<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nationalit\u00e4t: Deutscher Staatsb\u00fcrger<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Geburtsjahr: 1969<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Weitere Informationen<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-block-list-item\"><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zur\u00fcck nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biografie Andreas Schmidlechner (Geburtsjahr 1964, \u00f6sterreichischer Staatsb\u00fcrger) kam im Januar 2018 als Managing Director von Sonova Retail Germany zur Sonova-Gruppe. Im Jahr 2023 wurde er zum Vice President f\u00fcr Commercial Excellence und APAC\/LATAM ernannt und war Mitglied des Global Executive Committee von Audiological Care. Den gr\u00f6\u00dften Teil des Jahres 2025 leitete er unser US-Einzelhandelsgesch\u00e4ft, bevor [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":372177,"template":"","brand":[],"class_list":["post-372175","people","type-people","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Andreas Schmidlechner - Sonova International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonova.com\/de\/people\/andreas-schmidlechner\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andreas Schmidlechner - Sonova International\" \/>\n<meta property=\"og:description\" content=\"Biografie Andreas Schmidlechner (Geburtsjahr 1964, \u00f6sterreichischer Staatsb\u00fcrger) kam im Januar 2018 als Managing Director von Sonova Retail Germany zur Sonova-Gruppe. 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