Sonova globally operates through its core business brands Phonak, Unitron, Advanced Bionics and Connect Hearing. However, the wholesale and retail activities are run through different business units, meaning they operate independently in the markets. Please find more information on the organizational structure here.

Brands present in Australia:

Wholesale brands represented by Sonova Australia Pty Ltd

Phonak has shaped the hearing aid industry for more than 70 years with its innovative, state-of-the-art hearing systems and wireless devices.

The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows the brand to significantly improve people’s hearing ability and speech understanding and therefore their quality of life. Phonak covers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.

Unitron views personal relationships as the driving force of the hearing business.

The company partners with hearing care professionals to support their in-clinic success by enhancing the patient experience with the best products, services and resources. Unitron becomes an extension of its customers’ teams, and differentiates itself in the industry by being highly approachable, collaborative and easy to work with.

Advanced Bionics is a global leader in developing the most advanced cochlear implant systems in the world.

 Founded in 1993 and a subsidiary of the Sonova Group since 2009, Advanced Bionics develops cutting-edge cochlear implant technology designed to help children and adults with significant hearing loss enjoy clear, high-resolution sound, optimal speech understanding in noisy settings and an outstanding music experience.

Retail brand represented by Hearing Retail Group Pty Limited (Connect Hearing Australia)


Connect Hearing is a fast growing professional service network of hearing care providers.

It is dedicated to delivering outstanding service and technology solutions for people with hearing loss. Constantly thinking to improve information, education, screening, counseling and support, Connect Hearing always puts its customers in the center of attention, knowing that better hearing starts with understanding their individual needs.