Media - Sonova News Room

Sonova announces changes to the Management Board

Stäfa (Switzerland), August 31, 2016 – Sonova Holding AG, the world’s leading provider of hearing solutions, today announces the next step in developing its global management structure. This follows the recent communication regarding the set-up of its global wholesale organization. 

Jan Metzdorff, currently responsible for the Unitron business, will take on the new role as President Hearing Instruments Wholesale US and thus leave the Management Board. In his new role he will be overseeing the wholesale business in the United States for Phonak, Unitron and Hansaton, further driving the combined growth strategy for Sonova in this important market.


At the same time, Sonova has decided to unite the global brand management and marketing of its three hearing aid brands, Phonak, Unitron and Hansaton, under the leadership of Martin Grieder, currently Group Vice President Phonak. He will assume the role of Group Vice President Hearing Instruments Marketing.


In addition to his role as Group Vice President Connect Hearing Group, Franz Petermann, takes on the position of Group Vice President Corporate e-Marketing, further emphasizing the importance of the Group’s e-Business initiative.


Lukas Braunschweiler, CEO of Sonova, commented the changes as follows, “Today’s announcement represents a next logical step in our efforts to exploit synergies across our businesses by further streamlining our global structure. This set-up will help us to further grow our business, to build our industry leadership and to bring us even closer to our customers.”


Effective September 1, 2016, the Sonova Management Board consists of the following members: Lukas Braunschweiler (CEO), Hartwig Grevener (CFO), Sarah Kreienbühl (GVP Corporate HRM & COM), Franz Petermann (GVP Connect Hearing Group and GVP Corporate e-Marketing), Claude Diversi (GVP HI Wholesale), Martin Grieder (GVP HI Marketing), Hansjürg Emch (GVP CI), Andi Vonlanthen (GVP R&D), and Hans Mehl (GVP OPS).


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